Privacy Policy

Last updated: April 2026

Born in Luxury ("we", "us", "our") is committed to protecting your personal information in accordance with the Protection of Personal Information Act, 4 of 2013 (POPIA) of South Africa.

Information We Collect

We collect information you provide directly to us when you:

Place an order (name, email, phone number, delivery address, payment details)
Create an account or subscribe to our newsletter
Contact us by email or WhatsApp

We also automatically collect certain information when you visit our website, including your IP address, browser type, pages visited and referring URLs, through cookies and similar technologies.

How We Use Your Information

To process and fulfil your orders
To send order confirmations, shipping updates and receipts
To respond to your enquiries and provide customer support
To send marketing communications (only if you have opted in)
To improve our website and product offerings
To comply with legal obligations

Sharing of Information

We do not sell or rent your personal information to third parties. We may share your information with:

Courier and logistics partners — to deliver your order
Payment processors — to process your payment securely
Email service providers — to send transactional and marketing emails
Legal and regulatory authorities — where required by law

Cookies

Our website uses cookies to enhance your browsing experience, remember your preferences and analyse site traffic. You can control cookie settings through your browser. Disabling cookies may affect certain features of the website.

Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Order records are retained for a minimum of 5 years for accounting and legal purposes.

Your Rights Under POPIA

You have the right to:

Access the personal information we hold about you
Request correction of inaccurate information
Request deletion of your information (subject to legal retention requirements)
Object to the processing of your information for direct marketing
Lodge a complaint with the Information Regulator of South Africa

Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, or misuse. Our website uses SSL encryption for all data transmissions.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites and encourage you to review their privacy policies.

Contact Our Information Officer

For any privacy-related queries or to exercise your rights under POPIA, please contact us at info@borninluxury.co.za.